Zig.ai is an AI-driven B2B sales platform formed through the merger of two products — Apexiq.io and Marovml.com.
The new platform acts as a sales execution layer for modern B2B teams, integrating with existing SaaS stacks and enabling AI agents to automate and support workflows across the entire sales cycle — from outreach to deal execution.
Peppermint was brought in immediately after the merger to build a unified brand, launch-ready website, and clear product narrative that could support go-to-market execution.
Problem
After the merger, Zig had a strong technical foundation but no operational ability to go to market.Key issues:
As a result, the team could not effectively run demos, support outreach, or communicate product value to prospects.The problem was not marketing — it was lack of structured clarity.
Solution
Peppermint built Zig’s full launch foundation from zero.We focused on one objective: turn a fragmented merger into a single, understandable AI sales platform.Our work included:
The system was designed to support one outcome: enable sales from day one.
Impact
Zig moved from post-merger fragmentation to a fully operational go-to-market system in 6 weeks.The new foundation enabled:
Instead of explaining two products, the team now presents one clear platform narrative.
Full GTM Launch
Brand, narrative, and website delivered in a compressed timeline aligned with sales activation needs.
Platform
The team was able to immediately begin demos, outreach, and customer conversations.
Product Story
Two legacy systems merged into a single AI sales execution narrative.
Peppermint quickly understood a very complex, innovative product and turned it into a clear, high-quality website. We went from concept to launch in just a few weeks, without compromising on quality. A great partner for turning complex products into something clear and easy to use.
We created a unified brand system for the newly merged company.The goal was not visual complexity — it was alignment and clarity.We defined:
The result: a single brand that feels intentional, not inherited.
We repositioned Zig around a clear concept: an AI sales execution platform.Instead of describing legacy features, we structured the story around:
This became the backbone of the entire website and messaging system.
We designed and built a conversion-focused marketing website in Webflow.The experience was structured to:
The design prioritizes structure, hierarchy, and readability over visual noise.
We introduced motion as a functional explanation layer.Motion was used to:
Every motion element serves comprehension, not decoration.
The final system was implemented in Webflow to ensure:
Zig did not need more technology — it needed one unified narrative. When merged products are turned into one clear platform story:
Let’s turn fragmented systems into a single, clear platform narrative — ready for sales, demos, and growth from day one.
